DIRTY SLUT, FILTHY GIRL, CITY WHORE
SOCIETY’S LABELS FOR VICTIMS OF ‘SHAME SEXTING’
PEOPLE WHO HAVE THEIR MOST INTIMATE IMAGES SHARED ONLINE
WE TURNED THOSE LABELS INTO A PROVOCATIVE JEWELRY COLLECTION
EMPOWERING VICTIMS TO BREAK THEIR SILENCE
AND SPARKING A NATIONWIDE DEBATE

CASE STUDY

SHAMING DOESN’T DEFINE YOU

AN EMPOWERING CAMPAIGN
STRETCHING OVER CINEMA, SOCIAL, TV, PRINT, OUTDOOR, PR AND PODCASTS

MADE BY

CLIENT: VICTIM SUPPORT
AGENCY: N=5

TIM VAN AERSCHOT, CREATIVE
ANNE STOKVIS, CREATIVE DIRECTOR
THIJS BONTJE, CREATIVE DIRECTOR
NINA AALDERING, FILM DIRECTION
SAM VIS, DOP
GOVERT JANSE, EDITING
JOB POELS, MUSIC

ADCN AWARDS, PR, BRONZE
ADCN AWARDS, PARTNERSHIPS, BRONZE
ESPRIX AWARDS, CHARITY, SILVER
SAN AWARDS, ACTUALITIES, WINNER
THE LOVIES, BEST SOCIAL IMPACT, FINALIST
CMTA, NON PROFIT, GOLD
CMTA, SHORT FORM VIDEO, WINNER
CMTA, PR, WINNER