HOME ALONE, THE GRINCH AND ELF
AREN’T THE MOST POPULAR CHRISTMAS FILMS ANYMORE
DIGITAL FIREPLACE VIDEOS ARE
SO WHEN WE WANTED TO PROMOTE KPN’S ON-DEMAND MOVIES
WE HACKED OUR WAY INTO THOUSANDS OF LIVING ROOMS
BY CREATING OUR OWN DIGITAL FIREPLACE
SECRETLY STACKED WITH LOGS
BRANDED WITH FREE MOVIE VOUCHER CODES

CASE STUDY

SO MUCH MORE TO SEE

A DELIGHTFUL MEDIA HACK AS A BRAND PROMO
ADVERTISING KPN’S BIG VARIETY OF BLOCKBUSTERS

MADE BY

CLIENT: KPN
AGENCY: DENTSU CREATIVE

TIM VAN AERSCHOT, SR CREATIVE
LEON RAGETLIE, SR CREATIVE
GIJS SLUIJTERS, CREATIVE DIRECTOR
JORIS TOL, CREATIVE DIRECTOR
ROBIN VRACHTDOENDER, DOP
ALEXANDER VOGNSTRUP, MOTION & DESIGN
HESTE ROUX, DESIGN

ADCN AWARDS, MEDIA, FINALIST
THE LOVIES, VIDEO AD LONG FORM, GOLD
THE LOVIES, BRANDED CONTENT, SILVER
PHNX AWARDS, ONLINE FILMS, GOLD
PHNX AWARDS, DIRECT MARKETING, SILVER
PHNX AWARDS, BRANDED CONTENT & ACTIVATION, SILVER
YOUTUBE WORKS AWARDS, CREATIVE EXCELLENCE, WINNER